Behind the sharp suits is a story full of strange left turns.
Legend says one of Italy's biggest fashion empires was paid for by selling which humble, bug-shaped car?
A Volkswagen Beetle Giorgio Armani and his partner, architect Sergio Galeotti, reportedly funded the company in 1975 with the $700 from that sale.
In early 2020, Armani held a big Milan runway show without what usually essential ingredient?
An audience As COVID-19 began spreading, Armani became the first fashion brand to close its runway shows to the public.
A few weeks later, factories famous for luxury clothes switched to making what decidedly unglamorous outfit?
Medical overalls By March 2020, all of Armani's Italian production plants were turning out single-use medical overalls.
Armani's Milan headquarters once smelled a lot sweeter. What was the building before?
A chocolate factory In 2001, famed architect Tadao Ando transformed an old Nestlé factory into the company's home base.
Giorgio Armani spent years refusing to merge with giant rivals. What did his will tell his heirs to do after his death?
Sell part of the company His will directs a sale of a stake to a preferred luxury group such as LVMH or L'Oréal, while a foundation keeps enough shares to protect the brand's independence.
